Event | ARE YOU ‘THE FACE OF HEALTHY BEAUTY’? | 4 Finalists Selected at the Last Semi-Finals Held in Kota Kinabalu

All 21 finalists posing on the stage.

Guardian Malaysia which is on a nationwide quest to find FOUR women, who best fit the bill as ‘The Face of Healthy Beauty’ held its last semi-final round in Kota Kinabalu today for the East Malaysia region.

After a hard-fought semi-finals where each of the 25 shortlisted semi-finalists had to go through challenges that display their aptitude and personality to deservedly earn the title ‘The Face of Healthy Beauty’, four finalists emerged to progress to the Grand Finals to be held in Kuala Lumpur on 27 July 2019.

The FOUR finalists from the East Malaysia region were (from left) Vanessa Yoong Foong Woon, Palvinder Kaur A/P Savinder Singh, Cruzellyn Alex and Elaine Audrey Lee.

Fitness instructor and fitness entrepreneur, Cruzellyn Alex, 42, was absolutely delighted to be picked as a finalist. A native of Kota Kinabalu, Cruzellyn was ecstatic and on top of the world about being picked.

She said she was attracted to the competition because of the emphasis on the word ‘healthy’ in the title of the contest. “I want to advocate a healthy lifestyle for everyone and that you can still live a healthy lifestyle without jeopardizing your own particular lifestyle. Many people think they live a healthy lifestyle but they don’t actually. So my objective for entering this competition is also so that my voice can be heard,” Cruzellyn said.

Meanwhile 28 year-old Pharmacist, Palvinder Kaur, didn’t expect to win at all and had entered the contest on the closing date for entries. She said the concept of the contest resonated with her as she practices a healthy lifestyle including doing daily workouts and being very particular about her food in addition to paying attention to her physical looks like taking care of her skin which she says must not be dry.

“This contest is really a reflection of my beliefs and I thought why not go for it and put yourself out there and try your best. Little did I know that I would be picked for the grand finals in Kuala Lumpur,” Palvinder said before taking a 7 hour bus ride from Kota Kinabalu back to Lahad Datu where she works in Hospital Lahad Datu.

More personal details on these first four finalists can be found on the contest microsite at https://theface.guardian.com.my.

At the launch of this nation-wide search in May this year, Soren Lauridsen, CEO, South East Asia, Guardian Health And Beauty Sdn Bhd said: “This search for The Face of Healthy Beauty is NOT a Beauty contest.

“In our books, the Healthy Beauty, is a person who lives life to the fullest in a healthy way, and has a distinctive style and pleasant personality. She is someone with a positive attitude, gives priority to being healthy first; and looks after her physical beauty too.”

Each winner will sign a one-year contract as Guardian Brand Ambassador that comes with RM10,000 cash, RM10,000 Guardian vouchers, and RM5,000 each for them to give to a charity organization of their choice. They will be featured on the Cover of Guardian’s Brand Catalogues and other collaterals and will receive products from participating sponsors

Soren explains that the Healthy Beauty concept is at the core of Guardian’s brand philosophy and that this concept was borne from a consumer insight that good health is the foundation of true beauty.

“We discovered that our customers believe that true beauty comes from a healthy physical and mental state of being,” Soren said.

By focusing on this consumer need since its very first store at The Weld 52 years ago, Guardian, has become the store to go to for health and beauty needs.

He said: “While these basic needs have remained, consumption trends have evolved driven by changing lifestyles and economic circumstances. Health and beauty are no longer as clearly defined as they used to be. They have been intertwined. Guardian too, has evolved. From being the health and beauty store, our mission now is to inspire our customers to live a healthy and beautiful life.”

“To achieve our mission, we have trained our team members to be beauty and health care advisors, while continuing to offer the latest and most innovative health and beauty products,” Soren added.

Touted as the first-of-its-kind in Malaysia, this search for ‘The Face of Healthy Beauty’ is open to all Malaysian females aged 18 years and above. Entries were submitted online at https://theface.guardian.com.my.

Participants needed to upload a 30 second video of themselves indicating ‘Why they want to be The Face of Healthy Beauty?’ or write in not more than 100 words why they want to be The Face of Healthy Beauty.

Contestants flexing their makeup skills in the makeover challenge at The Face of Healthy Beauty semi finals held in Kota Kinabalu.

One hundred (100) shortlisted participants were selected to attend each semi-final to be held at Johor Bahru City Square, Gurney Plaza Penang, Central i-City Mall Shah Alam and 1Borneo Hypermall Kota Kinabalu, Sabah. Four semi-finalists from each region will attend the Grand Finals in Shah Alam on 27 July 2019.

In addition to the four winners, there will be eight category winners to be awarded by sponsors.  These are: Most Healthy (Blackmores), Most Elegant (Bio-essence), Most Youthful (Garnier), Most Expressive Eyes (L'Oréal), Most Passionate (Maybelline), Most Confident (Nivea), Most Cheerful (Safi) and Most Charming (TRESemmé)

Guardian customers can also vote, from 8 July – 24 July 2019 on the microsite, for their favourite finalist to win at the Grand Finals. The votes received for each finalist will contribute towards 50% of the total scores at the Grand Finals. Customers can earn more votes with purchases at Guardian. For one vote, no purchase is required; for 5 Votes, they need to purchase any item from Guardian and for 10 Votes, they need to purchase any participating sponsor brands in a single receipt.

If that particular contestant wins in the Grand Finals, then she will do a draw to pick her lucky voter. A total 4 draws will be done. Each Winner will pick 1 voter. The selected voter will be rewarded with RM500 worth of Guardian vouchers.

Furthermore, there is also a Scan & Win contest for customers from 10 June to 7 July 2019. QR codes will be placed in Guardian stores for customers to scan. After scanning the QR code, they just need to answer four questions related to healthy beauty. After answering, they will receive an instant voucher for their next purchase.

Sakura (http://www.soulmatehyeon.com/), myself and Geraldine (http://www.wanyyg.com/) at the event.

I guess that's all from me so I'll be seeing you guys on my next post! Take care!

||| Information |||

Guardian Malaysia

Started as a 200-sqft pharmaceutical retail outlet catering to the expatriate community 50 years ago. Today, it is the leading pharmacy, health and beauty retail chain in the country with more than 430 stores nationwide, providing an unrivalled variety of pharmaceutical, health and beauty products. The chain of stores serves more than 30 million customers across the country.

Website | Guardian Malaysia

Facebook | Guardian Malaysia

Instagram | Guardian Malaysia

Event | Rejoice Launches New ‘Hijab Perfection Series’ As The Perfect Haircare Solution For Hijabistas This Ramadan

I've got a last minute invitation few days ago so I've managed to go out of KL city today by taking LRT from KLCC to USJ and headed to the event space at MYDIN Mall Subang Jaya. I've arrived at the event like 2 hours earlier. Who's excited? Now, let's go to what went down at the event earlier today, shall we?

The New Formula, designed to keep Hair Clean and Fresh from Sahur to Break of Fast, Lands at MYDIN and retail stores nationwide.

‘Hijab’ is a religious and symbolic identity of majority of the women in Malaysia and Hijabers face unique hair concerns beneath the veil every day. To address these concerns, P&G Rejoice scientists have interviewed hundreds of consumers and found that there is a considerable increase in temperature and humidity in the head region under the veil versus outside in their recent study. According to the study, three main hair and scalp concerns for Hijabistas today are dandruff, malodor and tangled hair.

Mr. Sahil Sethi, Beauty Commercial Director for P&G Malaysia sharing his thoughts about the brand and the motivation behind the creation of the Hijab Perfection Series.

To counter this issue, Rejoice proudly unveiled its new collection of Shampoo and Conditioner ‘Hijab Perfection Series’ that comes with a breakthrough 3-in-1 formula at a media event on May 3 where the science behind the new Rejoice formulas was shared along with interactive science demonstrations by Dr Rebecca Kan, P&G Asia Pacific Haircare Scientific Communications. The new product solves 1) Dandruff problem with extra clean anti-dandruff properties 2) Heat & Malodor with extra cooling from Menthol and refreshing smell of Kasturi flower 3) Tangled hair by ensuring extra smoothness that lasts all day and hence is the right haircare solution for Hijabistas.

(from left to right) Mr. Sahil Sethi, Beauty Commercial Director for P&G Malaysia; Elfira Loy; Datuk Wira (Dr) Haji Ameer Ali Bin Mydin, Marketing Director of Mydin Mohamed Holding Bhd.; Kok How Goh, National Sales Manager of P&G Malaysia during the official launch of Rejoice Hijab Perfection Series.

“I have been the face of Rejoice brand in early stages of my career and was also popularly known as ‘Rejoice Gadis Bertudung Hijau’. I am extremely delighted to partner with Rejoice again to be part of the launch of the new Rejoice Hijab Perfection Series. I am thrilled with how this new product keeps my hair cool and fresh throughout the day. I am also in love with the youthful packaging design that completely symbolizes a modern day Hijabista like me. I would definitely recommend the new Rejoice to all my fellow Hijabistas in Malaysia this Ramadan” said Elfira Loy, Popular Malaysian Actress and Entrepreneur after she unveiled the new range.

(second from left to right) Mr. Sahil Sethi, Beauty Care Commercial Director, P&G Malaysia, Elfira Loy, and Dr Rebecca Kan, Principal Scientist for P&G Asia Pacific Haircare sharing their thoughts on the new offerings from Rejoice at the talk show.

“With Rejoice’ s new ‘Hijab Perfection Series’ of shampoos and conditioners, MYDIN customers can now look forward to an innovative formulation that can finally give them the solution for perfect hair under Hijab. With a breakthrough formula and new age innovative packaging, we anticipate a positive response from our customers with the launch of the new series by Rejoice,” said Datin Wira Dr Hjh Siti Hawa Mohd, Director of Mydin Mohamed Holdings Bhd.

Dr Rebecca Kan, Principal Scientist for P&G Asia Pacific Haircare sharing the breakthrough innovation with a live demonstration of how Rejoice Hijab Perfection Series works.

“Rejoice has always been a brand of firsts by launching First ever 2-in-1 shampoo, First ever Cosmetic Anti Dandruff shampoo and also the First ever Hot Oil shampoo. It has always defined the benchmark for superior smoothness and has been one of most loved haircare brands in Malaysia. Continuing our innovation streak, we launch our new ‘Hijab Perfection Series’ that tackles Dandruff, Heat & Malodor and tangled hair all at one go making it the Perfect Solution for Hijabistas this Ramadan” said Mr. Sahil Sethi, Beauty Care Commercial Director of P&G Malaysia.

Elfira Loy posing with the newly launched Hijab Perfection 3-in-1 Perfect Cool Shampoo and Conditioner from Rejoice.

Rejoice Hijab Perfection Series is available in two variants for Shampoo, 3-in-1 Perfect Cool (for stronger cooling and ultimate freshness effect) and Perfect Perfume (for long lasting scent intensity). The shampoo variants are complemented by 3-in-1 Perfect Conditioner for smooth and conditioned hair with lightweight feel. This conditioner can be paired with both variants of the 3-in-1 Perfect Series shampoos.

Rejoice ‘Hijab Perfection Series’ shampoo and conditioner are available in three different sizes with 170ml, 340ml and 600ml. This new range of products is available across MYDIN and all other major customers nationwide.

I guess that's all from me and make sure to check out my posts on Instagram about the activities held at the event (hint: photobooth and DIY terrarium!). I'll be seeing you guys on my next post! Take care!

||| Information |||

Rejoice Malaysia

Rejoice, one of the most popular haircare brands across the globe, includes multiple collections to help provide women with superior smoothness & other cosmetic benefits for their beautiful hair. The current Rejoice offerings include: 3-in-1 Anti Dandruff, Rich, Anti Hair fall, Anti Frizz, Perfume Smooth, Perfume Fresh, Micellar Airy Volume and Micellar Oil Removal. Rejoice Hijab Perfection Series offerings include: 3-in-1 Perfect Cool, 3-in-1 Perfect Perfume and 3-in-1 Perfect Conditioner. Powered by decades of experience of 100+ scientists, Rejoice’ Superior Formula works inside and out for beautiful hair with long lasting smoothness.

Facebook | Rejoice Malaysia

Event | Guardian X NAELOFAR Unveils Exclusive Tote Bags for Ramadhan

Assalammualaikum and how are you my lovelies! It's been awhile since I last started my post with a greeting and I'm just so excited to share with you guys out there about an event that I've attended earlier today and boy, it was so much fun as you guys might've aware that this is indeed the first event ever for me; attending as a blogger representing Myra Beauty Diary! Woot! Woot!


I was supposed to leave on Tuesday after having a long weekend of attending my first party for beauty blogger community, hanging out with my friends, having local Asian Beauty Community meetups and of course, spending quality times with my best friend and then on Monday, came in the email from Guardian Malaysia through their PR company; an invite to their exclusive launch event for the lovely tote bags for Ramadan, a collaboration between the drugstore brand and a famous celebrity, Neelofa! Even though I'm not huge on local entertainment scene but as a hijab fashion enthusiast myself, I'm very much familiar with her brand, Naelofar; one of the biggest hijab brand here in Malaysia.


Now, let's go to what went down earlier today!

Guardian X NAELOFAR Exclusive Summer Collection tote bags.

Guardian Malaysia unveiled today Nature Beauty, Red Blossoms and Floral Serenity tote bags - it has commissioned for its Exclusive Summer Collection for Ramadan. These tote bags were designed and inspired by talented actress, TV presenter, model and successful entrepreneur; Miss Neelofa, the owner of one of Malaysia's leading contemporary fashion brand; NAELOFAR.

(From left) Chiang Kong Sim from Maybelline, Steph Too from Sunsilk, Wong Vai Chi, Head of Marketing, Guardian Health and Beauty Sdn Bhd, Neelofa, Sheryn Soo, Head of Skincare, Guardian Health and Beauty Sdn Bhd and Lee Yunn Tyng from Nivea posing for the media at the launch of Naelofar X Guardian Exclusive Summer Collection tote bags.

Speaking at the launch of the Summer Collection, Ms. Wong Vai Chi; Head of Marketing, Health and Beauty, Guardian Health and Beauty said, "This collaboration with NAELOFAR is our special way to welcome the Holy Month of Ramadan with our customers. We want to offer our customers something exclusive and of course, beautiful, when they drop in to shop for their health and beauty necessities at Guardian stores.

Neelofa (middle) and models posing with Naelofar X Guardian Exclusive Summer Collection tote bags.

Vai Chi also announced that Guardian stores will have a special theme called "Seiring Ramadan" during the month of Ramadan where Guardian will strive to offer customers the best deals throughout this Ramadan season with discounts of up to 50% on some products.

Check the promotion here! Until end of this month!

"And for those who would like health tips during Ramadan, guardian will be uploading on its Facebook page, some useful advice from Joanna Soh, Asia's #1 Fitness YouTuber from time to time," she added.

Guardian X NAELOFAR Exclusive Summer Collection will be available from today until stocks last.

So in the month of Ramadan, what better time to shop at Guardian and to carry your purchases home in a must-have tote bag designed by Neelofa herself.

Models striking a pose for the media at the launch of Naelofar X Guardian Exclusive Summer Collection. 

The tote bags can be purchased at a 40% discount with any purchase of a sponsor's product worth RM20, or RM30 of a non-sponsor's product. After the 40% discount, the bags will retail for only RM17.90.

From left: Red Blossoms, Nature Beauty, Flora Serenity

According to Neelofa, these are her inspirations behind the three tote bags:

• Red Blossoms | A vibrant colour of Iris flowers designed with golden rectangle geometry to lead the eye from one design element to the next. Exclusively designed to look bold and elegant.
• Nature Beauty | Designed to go beyond the norm towards modernization. The use of clean, irregular shapes with tropical colours emphasize on the beauty effect of the design.
• Flora Serenity | Flowers and butterflies symbolise grace and beauty, with a touch of vibrant colours to give more festive-like feelings. Designed exclusively for those who embrace elegance.

The Guardian Exclusive Summer Collection will be available from today until stocks last. "So please start collecting these three tote bags early as stocks are very limited," said Vai Chi.

Shall I reveal what I've got in the goodie bag?

So that's the very first event I ever attended as blogger from Myra Beauty Diary and it was fun indeed. The launch was at one of the nice restaurant in Suria KLCC, I've got to meet lots of other big social media influencers and it was lovely to meet writers from magazines like NONA, Jelita, Remaja; local beauty and fashion magazines here in Malaysia. I feel so excited and inspired at the same time as I've always wanted to attend this kind of event so here's to more exciting events in 2019! One last pic with Neelofa! I admit, I was nervous hence the shaky selfie. LOL!

I guess that's all from me so I'll be seeing you guys on my next post! Take care!

||| Information |||

Guardian Malaysia

Started as a 200-sqft pharmaceutical retail outlet catering to the expatriate community 50 years ago. Today, it is the leading pharmacy, health and beauty retail chain in the country with more than 430 stores nationwide, providing an unrivalled variety of pharmaceutical, health and beauty products. The chain of stores serves more than 30 million customers across the country.

Website | Guardian Malaysia

Facebook | Guardian Malaysia

Instagram | Guardian Malaysia